The Ultimate Germ Eradicator

At Turrino Advertising, we are always on the lookout for ways to create impactful campaigns. When RAZE approached us to launch their all new Toilet Cleaner, we knew we had to craft a campaign that would truly stand out in the market.

The result was the ‘Erase the Germs with Raze’ campaign. This campaign was a game-changer for the brand, emphasising RAZE’s dedication to delivering unparalleled hygiene and cleanliness. We focused on showcasing the brand’s innovative cleaning solutions, positioning RAZE as the ultimate germ eradicator in households across the market.

Working closely with RAZE, we developed a powerful digital campaign that was both visually compelling and informative. The media asset we created highlighted the effectiveness of RAZE’s products, making it clear that these are not just ordinary toilet cleaners—it is an essential tool for maintaining a healthy, germ-free home. Our goal was to ensure that every aspect of the campaign communicated RAZE’s commitment to quality and innovation in home care.

The campaign was met with great success, quickly gaining recognition within the Household Products and Pharmaceutical industries. It was a proud moment for us at Turrino to see how our creative approach helped elevate RAZE’s brand image and effectively conveyed the message of superior home hygiene.

At Turrino, we believe that every campaign should not only meet but exceed client expectations. With ‘Erase the Germs with Raze,’ we achieved that by creating a campaign that not only captured attention but also positioned RAZE as one of the top toilet cleaning products.