Say Hello to Beauty with Mello

At Turrino Advertising, we take pride in creating campaigns that not only capture the essence of a brand but also resonate deeply with the audience. In July 2022, we had the privilege of launching a captivating digital campaign for Mello, a new entrant in the beauty and personal care industry. This campaign marked the introduction of Mello’s all-new soap range, crafted with care to celebrate the uniqueness in every individual.
One of the key highlights of the Mello campaign was the collaboration with Bhavana, a renowned actress and a symbol of grace and elegance. Her association with Mello added a layer of authenticity and charm to the campaign, making it more relatable and aspirational. As the brand ambassador, Bhavana embodied the brand’s philosophy of embracing one’s unique beauty, making her the perfect choice to represent Mello’s vision.
The campaign, titled ‘Say Hello to Beauty with Mello,’ was designed to introduce the new soap range to the Indian market. Our creative team at Turrino focused on conveying the brand’s message of self-love and care through a blend of visually appealing content and engaging storytelling. Given the digital medium’s reach and impact, we crafted a campaign that was primarily focused on online platforms. The digital campaign included a visually stunning media asset that highlighted the luxurious and nourishing qualities of Mello soaps. The ‘Say Hello to Beauty with Mello’ campaign was a resounding success, receiving widespread attention and positive feedback. It not only boosted brand recognition but also established Mello as a promising new player in the beauty industry. For Turrino, this campaign was yet another testament to our ability to create meaningful and impactful advertising that drives results.