Barakat
Crafting the Campaign Strategy
Our approach to the Barakat campaign was multifaceted, ensuring that we could engage with a broad audience across various platforms. We began by developing a deep understanding of Barakat’s brand identity and values, focusing on their meticulous attention to sourcing the freshest ingredients and their innovative culinary techniques. This understanding formed the foundation of our campaign, guiding the creation of every visual, message, and piece of content.
The visual elements of the campaign were carefully crafted to reflect Barakat’s commitment to freshness and quality. We produced a series of high-definition images and videos that showcased the vibrant colours and textures of Barakat’s products, highlighting the freshness of the ingredients used. These visuals were paired with compelling storytelling that emphasised Barakat’s unique approach—where every product is not just a simple fruit or vegetable but an experience that delights all the senses.
To ensure a broad reach, we implemented a strategic mix of traditional and digital ads. The results of the campaign were outstanding. Barakat saw a significant increase in brand recognition, with a notable boost in customer footfall and reservations. The fresh and innovative approach to the campaign attracted new patrons who were eager to experience the brand’s products. The campaign’s success was not only reflected in increased sales but also in the strengthened brand loyalty among Barakat’s existing customers.
Turrino Advertising’s collaboration with Barakat resulted in a campaign that truly captured the essence of the brand. By focusing on quality, innovation, and the sensory experience of freshness, we successfully elevated Barakat’s brand image and solidified its position in the UAE market.